I build brands people notice and content
that sells.
Four brands. 300 launches a year. Twenty years of it.



"She blends creativity with data-driven insights” — John Shen,
Marketing Executive, FTD

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Creative strategy · Brand building · Campaign platforms · Generative production · Content operations · Photo and video direction · Retail syndication · Omnichannel campaigns · Team leadership

Creative strategy · Brand building · Campaign platforms · Generative production · Content operations · Photo and video direction · Retail syndication · Omnichannel campaigns · Team leadership

OBSESSED with
MEDIA, TECHNOLOGY,
and CULTURE

Twenty years building consumer brands that live or die on a shelf and a feed. I set the strategy, build the brand systems, direct the shoots, and rebuilt the production model around AI when the old one couldn't keep up.

What I care about hasn't changed since I was an art director: work that makes someone stop, and work that makes the number move. Most people are good at one of those.

  • AI Content Engine

    THE TOOL CHANGED, THE STANDARD DIDN’T

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  • Drift

    STRATEGY & CREATIVE DIRECTION

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  • Homedics Brand Refresh

    STRATEGY & CREATIVE DIRECTION

    Click Here

  • SOMA BRAND REPOSITION

    STRATEGY & CREATIVE DIRECTION

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  • BE A HOLIDAY HERO

    STRATEGY & CREATIVE DIRECTION

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SEE ALL WORK 
BRANDS I’VE WORKED WITH
AREAS OF EXPERTISE

Creative strategy · Brand building · Campaign development · Generative production · Content operations · Photo and video direction · Retail syndication · Omnichannel campaigns · Team leadership

"Since I was a little girl,
I've been unleashing my wild imagination, creating all sorts of magic. And guess what? Now it's my
full-time gig!"

Learn more

  • Josefa is an exceptional, cross-functional creative who makes everything shine. She's a powerhouse brand builder, strategically driven and creatively perfect. With extensive marketing experience, she's a rare find. I hope to continue working and learning from Josefa for more adventures ahead.

    — ANGIE RESS / CREATIVE DIRECTOR

  • Josefa, one of my proudest hires at FTD Companies, excels at understanding and expressing a brand's story across all touchpoints. She blends creativity with data-driven insights, appreciating the role of analytics in the process. What impressed me most was her proactive nature and ability to lead a team to meet high expectations. Josefa's talent and passion are infectious, and I hope to collaborate with her again. She's the creative leader who can build unique and compelling brand stories that stand out from the competition.

    — JOHN SHEN / MARKETING EXECUTIVE

  • Josefa is a strategic, creative leader. I have been lucky enough to see Josefa in action over the last few years. Her energy and enthusiasm are contagious. She knows how to build a strong team and get results. Josefa can do it all: digital, stores, print! She has a high taste level and great eye for building brands.

    — RICHARD LEDBETTER/ MARKETING EXECTIVE